COURSE PILOTING

Partners collaborate to define a common operational delivery model, which will then be customized at the national level. They will subsequently launch a call for participation for pilot courses, each country partner organizing a national edition. The delivery of the courses will consist of a 40-hour program, supplemented by a professional project work that involves creating and producing music outputs.

• The curriculum covers three key themes: understanding and managing author’s rights and copyright, embracing technological advancements in music, and navigating the music industry while developing a sustainable approaches.
• In the first theme, participants explore the entire author’s rights and copyright value chain. They also gain insights into working with publishers, developing a back catalog through streaming platforms, and building strategies with music library companies. The future of author’s rights and copyright, including the role of blockchain and footprinting, is also explored.
• The second theme focuses on embracing technological advancements in music. Participants discover understand the concept and projected role of artificial intelligence in the industry by 2030, and learn to compose in a binaural approach for virtual reality and augmented reality experiences. Additionally, participants learn how to build their careers within the context of a more sustainable world.
• In the third theme, participants gain an understanding of the general music industry ecosystem. They learn to design their musician brand through effective storytelling, marketing strategies, and direct-to-fan operational approaches. They define a business model for their careers, considering the diversification of activities, and learn to balance artistic endeavors with business activities effectively.

There will be a formal validation of the pathways, including evaluation and assessment of the participants’ learning outcomes. The results will be formalized to recognize the achievements and progress made by the participants.

CREATIVE & MULTIPLIER WORKSHOPS

Participants in the pilot courses will receive mentoring support from the staff and experts of the partner organizations. They will actively engage in organizing awareness-raising and multiplier events aimed at other musicians, music professionals, and the community. During these events, participants will share their experiences, pitch their skills, and foster a sense of community. These events are finalised in workshows, which may include additional side-show moments to enhance the experience.

• The activities encompass workshops that serve as stages in an educational and professional pathway. This pathway includes transnational online moments where musicians and vocational education and training (VET) experts from different countries come together to share and discuss the results of the national phases. Through these exchanges, participants can benefit from diverse perspectives and insights.
• The process also incorporates an observation, reflection, and educational shadowing activity conducted by educators/trainers. It also explores the perceptions of musicians regarding their roles and how communities perceive them. Furthermore, participants will explore other professional areas that musicians can engage in, such as being an educator, animator, facilitator, or mediator. These roles, contexts, skills, and professionalism aspects will be defined through the transparency of the experiences gained during the work process.

In addition to the events and workshops, participants will contribute to the establishment of an online transnational VET forum dedicated to music integrated professions. This forum will serve as a platform for ongoing discussions, knowledge exchange, and networking among participants and experts. Furthermore, an open memorandum will be promoted online, inviting others to join and support the initiative.

PROFESSIONAL & COMMUNITY EVALUATION

Partners, throughout the project, actively collect information from the target groups and stakeholders, ensuring their direct involvement in the process. They conduct shadow activities to identify and highlight the specific skills and good practices that emerge from informal and non-formal running activities. This information is then compiled and documented in the form of “practices tables”, which serve as the foundation for the development and drafting of an integrated handbook for musicians and music professionals.

• The handbook aims to address the various aspects of the music profession in a comprehensive and cross-cutting manner. It covers technical skills, digital reskilling and upskilling, community-oriented roles, and environmental attitudes. Each of these areas is explored, providing guidance and resources for individuals to develop their competencies in these domains. Additionally, the handbook includes a dedicated chapter on the validation, certification, and recognition of learning outcomes. This ensures that the skills and knowledge acquired by individuals through the project can be properly acknowledged and validated.
• To further enhance accessibility and engagement, an online companion will accompany the handbook. This platform will allow interested individuals to submit requests to the project partners regarding opportunities for upskilling, reskilling, and mobility programs. Overall, the procedural scheme implemented by TUCEP ensures active participation from target groups and stakeholders, incorporating their perspectives and experiences into the development of the integrated handbook.